MaaDisha's Blog — cruelty free

The Cruelty-Free Movement

Poonam Bhatia

Tags animal rights, cruelty free, information

The Cruelty-Free Movement

The Truth Behind "Cruelty-Free" In the world of animal rights, “cruelty-free” is the term used for products or services that do not harm, test on, or kill animals. Today, a majority of companies in the world still allow animals to be used in the testing of products, even though these experiments are cruel and unreliable. There are countless brands adopting alternative testing methods, but it's still concerning how many companies harm animals in the quest for beauty! Cruelty-Free Creators The term first came about by British Baroness Dowding in 1959 who persuaded manufacturers to fake furs and founded the charity Beauty Without Cruelty....